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Photography
Research shows that professional real estate photography significantly enhances the value and marketability of a property. Homes with professional photos sell 32% faster and typically for $3,400 to $11,200 more than homes with amateur photos. Additionally, listings with high-quality images receive 118% more views and have a 95% higher likelihood of attracting potential buyers' attention (WorldMetrics).
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Aerial Drone
Aerial drone photography has become a powerful tool in real estate marketing. Properties that include drone images in their listings tend to sell 68% faster than those without, due to the unique perspectives and comprehensive views it offers. Incorporating aerial shots can also lead to higher selling prices, as buyers gain a better understanding of the property's layout and value from above (RubyHome).
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Virtual Staging
Staged properties, including those using virtual staging, sell up to 73% faster than unstaged ones (Omnivista Productions). This is because potential buyers can visualize the home more clearly when it's furnished, even if digitally. Staged homes tend to receive higher offers, with some studies indicating that virtual staging can help increase the sale price by 1 to 20% compared to non-staged homes (Adam Price Photography).
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Videography
Real estate videography has become a crucial tool for enhancing property listings, significantly impacting buyer engagement and sales. Properties with listing videos generate 403% more inquiries than those without, making them a powerful asset for real estate marketing (Splento) (3drealmarketing). Additionally, 73% of homeowners are more likely to list with agents who use video, showing that video content is not only essential for property promotion but also for gaining new clients (RubyHome).